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"...All work goes through an assembly line of content specialists..."

All you do is quickly complete the ‘get started’ form and click. Leave the rest up to me. I'll take care of everything else so you focus on what you do best.

But I feel it’s important to let you know how I work. The process I go through to produce your materials is very different from most other writers.

What I do BEFORE I Write Your Copy

Since my job is to persuade your customers to buy from you, I need to know them very well. So I don't just go to Google and type in the subject matter, copy and paste it into a Word processor and paste chunks into your new copy. Heck, why pay me when you can do that!

No, before I write a word I do a crash course on your product/service.

Starting with getting as much information from you as possible via the online form. I want to know everything about your product/service. Call it an interrogation if you will but the more info I get, the better.

Another thing I do is open up the Yellow Pages or I go online and contact your competitors. Yes, intelligence gathering.

There is always one competitor that fesses up some information that often proves to be the golden key that unlocks your prospects mind. Then I really hit the books. If relevant, I read trade publications, magazines and devour everything I can about your business. Yes, there is a lot of time and research invested doing these covert operations!

The alternative is getting copy that compensates for the writers shortcomings. You as the professional in your field will notice it right away. I research things thoroughly so the words talk to your clients fluidly and directly.

While I Write Your Copy

As I learn hot selling points and key benefits, I jot them down as highlights, which I’ll use as a launching pad. Then…

I let it rip.

My fingers glide across the keyboard faster than my brain can send the signals. The most powerful benefits and strongest selling points are relentlessly churned out. Nothing else matters at this moment. I just pile on as many sales pulling ideas as possible. I don't edit. I just write, write and write some more. This can go for 20 to 30 minutes at a time. Two or three times. When that's done, I call it a day and attack it again later.

I then restructure everything I wrote into a logical, fluid way so the reader is absorbed into your message.

I'm always thinking of ways to make your customers buy from you. Finally, I start editing. This tightening-up process helps the piece pack a real punch.

Afterwards

I leave it for days. Sometimes a week. It’s quite incredible what one picks up after this period. I’ll weed things out. Revise, polish, tweak. Then after I've read it aloud to myself for the 13th time, I’ll take it and run it past 2 other copywriting titans. Remember, they are looking at the piece 'as is' after I've put so much into it. But now with fresh eyes and a new, different perspective.

I pay these guys to be ruthless.

They tell it as it is so anything that can possibly be improved is quickly taken care of. After I weave their refinements into the copy, give it one last read-over your piece is finally ready.

So your copy is going through a complete assembly line of content specialists.

The aim is simple: To make something great even better.

I pride myself on my diligence and hard work. I try and set myself apart by continually sourcing specialists in my area to give my clients the very best.

Which is why I'm not the guy you’re looking for if you're shopping around or on a very tight budget.

Copy Review

After the masterpiece is complete, I run it past you to review. If there is something I’ve missed, or you forgot to tell me to include something, now’s the time to do it. So don’t just roll your eyes over it and tell me it’s great when there are things that you want changed! When it comes to sales writing, you can be as direct and honest with me as you want. If you want some changes made – tell me. I promise you won’t hurt my feelings.

Quick tip: Jot things down so you don’t forget and delay yourself.

After all the changes are made, look at it again and make sure its right.

That’s it!

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