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Don't write your own sales materials.
This includes web content, brochures or ads.
Business owners insist they're qualified copywriting
specialists. They write their own web content then wonder
why they aren't selling anything.
"It's only copywriting. It's not as if I'm going
to be doing any of that complicated coding or programming
stuff. I mean, anybody can do it - I'll just work on it
gradually and save myself a lot of money from those guys
charging me for it, yes? "
No.
What you probably don't know is many of these copywriters
write for a living. Their copywriting must bring in the
goods or they don't eat. So it shouldn't surprise you
to know that there are copywriting specialists specializing
in every medium imaginable. Some are web content gurus;
others are print ad specialists, while others are radio
and television wizards.
Look at it this way...
While you sleep, eat and play, people are coming to
your site and the only thing that is going to persuade
them to do business with you is your copy. How do you
know if your copy needs work?
| If your sales materials or website: |
|
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Greet
the visitor with 'Welcome To XYZ
Homepage'... |
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Uses I, Us, Me &
We more often than 'you'... |
|
Talks about how great
you and your company are... |
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Reads like a technical
manual filled with jargon, then... |
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Your copy needs work! These are death warrants for anyone
serious about making money. Writing your own content thinking
you'll save money is a huge mistake. You won't sell anything,
and then you'll end up paying a professional to redo it
for you.
And that will cost you your time and money.
"But wait a minute, I've written my own content
and my site is very successful thank you very much! I don't
need a professional to do it."
Ok, let me challenge you.
I guarantee you if you put your site, side by side, same
graphics, layout, everything and used a top copywriting
service next to yours, I guarantee you the copywriting service
will outsell you every time.
The point is this: Copywriting is a very specialized field
- go at it alone at your own risk. |
