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"...you are not paying me to write you new copy! You are paying for new results..."

A word about my rates.

I'm not the cheapest nor do I claim to be. I put in an enormous amount of research and study before I write a single letter. And I go through a very diligent process.

I’ve put my minimum rates so there’s no confusion.

Here's what I DON'T do:

Bid on projects so you go back and forth between me and another copywriter trying to get high quality copy for pennies. Please don't waste your time. Or mine.
Give bulk discounts on the promise of 'bringing me more work'.
Haggle, bargain or negotiate my rates. They are very fair as is.

These figures indicate the minimum for each job. Rates vary depending on job. And yes, they are in US dollars :-)

Brochure	$600+
Flyer/Insert/Postcard	$200+
Online Sales letter	$3,000 + 3% royalty
Website Content	$1,500+ per site
E-mail $2/word	($500 minimum)
Full Page Ad	$2,000+
'Life-Saver' Writing Service	$497/25 letters
Yellow Pages Ad Makeover	$800+
Script/Speech	$500+
Critique	$275+

*I AM CURRENTLY NOT ACCEPTING ANY NEW CLIENTS*

*For other copy work, I charge $130/hour. If my rates are out of your range, I am more than happy to refer you to other copywriters within your budget.

*For rapid editing of non-promotional materials, I charge $75/hour, 2 hour minimum. Includes articles, books, reports, non-promotional copy, etc. Any style, any topic (within my framework). Expect dramatic improvements.

Do you have a smaller project you want quoted? Just contact me and I'll be happy to quote you.

Let’s Do The Math

Scenario 1 – You do it yourself

Project:	Postcard Mailing
Quantity:	5,000
Cost:	$1000 to print and $1000 to post.
Total Cost:	$2,000.
Response:	50 people respond to your offer of $100 ($50 x 100) (typical response rate)
Revenues:	$5,000
Profit:	$5,000 - $2,000 (total cost) = $3,000 in profit

Not bad at all.

So far so good?

Scenario 2 – I help out (assume I increased your response by just 1%)

Project:	Postcard Mailing
Quantity:	5,000
Cost:	$1000 to print and $1000 to post + $500 Sammer’s fee.
Total Cost:	$2,500.
Response:	100 people respond to your offer of $100 (that’s just a 1% increase from your effort)
Revenues:	$10,000
Profit:	$7,500

So for a $500 investment, you've gotten 100% increase in revenues and a 250% increase in pure profit. There's a very good chance I will out pull your previous results. The question is, by how much?

But the advantage doesn't stop there.

You pay once for your piece and it is yours for life. Use it at will, anytime, anywhere.

"...you are not paying me to write you new copy! You are paying for new results..."

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