Powerful Copywriting And Advertising

You get one shot at grabbing your reader's attention

One.

So if you want to transform your:

• Website
• Ads
• Brochures
• E-mails
• Sales Letters
• Or other promotional materials

Into powerful sales tools, then please read on...

The copy on your sales materials is your 24-hour salesperson. So you need to make sure your salesperson knows how to hold your reader's attention.

Like now.

Then guide them to a buying decision.

Too many business owners upgrade just about everything but ignore their copy. Then they come up with some lame excuse why they aren't selling anything: It's holiday season, it's the economy, it's the graphics, domain or whatever else you can imagine.

It's not!

It’s most likely your copy and I’m going to prove it to you in a second.

You may see nothing wrong with your current sales materials. But what if you increased your response rates by 10%, 50% or even 100% simply by re-writing your copy?

That's exactly what I do.

I’m a writer that gives you crisp, client pulling sales copy. A sales writer if you will.

"Prove I Need My Marketing Materials Re-Written!"

Gladly.

Try this experiment:

Below is an opening section of a promotional piece I recently re-wrote. How many mistakes can you find? An average copywriter will be able to instantly pick up at least 3 or 4. Yes, these mistakes cost you sales. See how you go:

"At XYZ , our customers sleep with the peace of mind knowing they are in the hands of trusted professionals. We have been in business for over 25 years serving the ABC area. Family owned and operated, we use the latest advances to give you an unforgettable experience. With dynamic leaders and knowledgeable staff, you can be assured of the highest levels of service. We also have the lowest prices in town so you're assured of a great deal. *prices may vary, stock as is, no refunds issued"

How many did you pick up?

Now, let me show you exactly what's wrong with your customers reading materials like this.

1) No Headline

2) You can't tell what it's selling

3) No specific benefits

4) Message focuses on "US" when it should be focusing on "YOU" (i.e.: the customer! What can your product or service do for them?)

5) Sounds just like a competitor’s sales message.

6) Nothing to persuade the reader to take any action

7) Reads like a professor giving a lecture, not a friend talking you into something

8) Never end your piece on a negative tone

That’s 8 disastrous sales copy mistakes in just 6 lines of text.

So if your materials look or sound like this or suffer any of these symptoms:

• You clutter your materials with complex words trying to sound 'professional'
• Rave on about how great your company is
• Try to be funny in your headlines to get people's attention
• Fill your promotional materials with technical jargon (i.e.: speak Greek to them)

Then I strongly recommend you get your promotional materials re-written.