Do you know how to write a great
headline? You should because headlines are the lifeblood of
your product/service.
Newspaper and magazine headlines are
some of the best you’ll see. They depend on these headlines for sales. And since
they have about 4 seconds to capture your attention, they
better be good.
Who can resist not at least scanning a few lines after
reading headlines like this:
| "Attack
Dogs Maul Helpless Kitten To Death" |
| "Exclusive:
TV Star's Secret Getaway Spot Revealed" |
| "How
Attractive Do These People Find You?" |
| "The
$1 Million Dare" |
Each of these headlines has an element or combination
of elements that affect you.
They tease your emotions and leave you hanging like
the classical 'what happens next?' scenario.
And to satisfy your emotions, the solution is to read
the story. Brilliant tactic, isn’t it?
Imagine your customers having to read your materials
to satisfy themselves!
That’s what these headlines do.
What emotions do you invoke in your sales materials
to captivate your readers? How do you plan to get them
to read your ‘story’?
You should use as many hot-button emotions into your
materials as you can. Solve your customer’s problems
by offering them engaging copy.
Remember, when they visit your site or read your brochure,
they are already in the market for your services. They
want to make a buying decision. So don’t give them
an excuse to go somewhere else.
Use stop-in-your-tracks headlines combined with engaging
copy and you can’t go wrong. |
