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What exactly
is the product /service being offered: |
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Why should
your customers buy from you rather than from your competitors?
What do you offer that’s different? Tell me anything
no matter how strange it is - the good, bad and ugly. |
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Describe your target audience (senior
citizens, mothers, general public, business owners, etc.)
in as much detail as possible. What motivates them? Likes/dislikes?
If relevant, include things like loyalty level, how often
they buy from you and how the industry is faring right
now. |
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From your experience, what are the main
obstacles in doing business with you? Please be thorough
(is it quality? price? location?) |
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Do you offer a guarantee with your product/service? |
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If yes, what is it |
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| Do
you have client testimonials? |
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| Do
you have any personal story you can share relating to your
business? A memorable one? Sad? Funny? Please share –stories
are powerful selling tools! |
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| Ideally,
when would you like this completed by? |
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