Do you realize most of us, according to Einstein's definition of insanity - are actually insane?

He defined insanity as 'doing the same thing over and over again, expecting different results'.

This concept doesn't just apply to physics; it applies to your own business.

So if you're sending out the same mail pieces, letters, postcards, brochures, making the same calls, putting the same Yellow Pages ad, leaving the same content on your website and expecting business to magically increase, well my friend - you are insane.

Einstein said so.