After all...
You wake up when you like, make your coffee, check
your e-mail, download your money, and transfer funds
to your bank account - all from your desk. You don't
fight traffic; have no boss, you can run errands and
work out if you like.
So many people thought if they just graduated high
school English (several of the worlds top copywriters
failed English), and read one book on copywriting, they
can claim being great copywriters.
Well that's about as ridiculous as reading a book on
physics and lay claim you’re Nobel Prize material!
Many feel if they can write well, that makes them hirable
material for those wanting to increase sales.
Not so!
Writing to tell is one thing. Writing to sell is another.
What so many fail to realize is it takes YEARS of ONGOING
education, training and actually DOING jobs to reach
a stage where clients are on waiting lists.
Those copywriters asking for higher fees produce results.
Over and over and they have more work than they can
handle.
They got there by doing in-the-trenches type work.
That's why.
Then there are those that write part time and charge
lower fees for 'extra money on the side'.
They don't really have much copywriting mileage. Not
many clients to attest to their abilities. Their skills
need a lot of work. They acknowledge their shortcomings
by limiting their clientele to family, friends or charity
groups to get the practice. But they try very hard.
Ultimately the choice is yours. And ultimately, you
still get what you pay for.