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Why Do Copywriting Fees Vary So Much?

   *I AM CURRENTLY NOT ACCEPTING ANY NEW CLIENTS*

One copywriter charges $40/hour, the other charges $1000/hour.

One charges $500 for a sales letter, the other won’t bother if you don't have at least $25,000.

One will write your web content for $450; the other wants $1500 - as a 50% deposit. Why such the crazy variance?

Here's my take on it:


Copy/saleswriting is the new glamour job. And I sense it will be for some time.


After all...

You wake up when you like, make your coffee, check your e-mail, download your money, and transfer funds to your bank account - all from your desk. You don't fight traffic; have no boss, you can run errands and work out if you like.

So many people thought if they just graduated high school English (several of the worlds top copywriters failed English), and read one book on copywriting, they can claim being great copywriters.

Well that's about as ridiculous as reading a book on physics and lay claim you’re Nobel Prize material!

Many feel if they can write well, that makes them hirable material for those wanting to increase sales.

Not so!

Writing to tell is one thing. Writing to sell is another.

What so many fail to realize is it takes YEARS of ONGOING education, training and actually DOING jobs to reach a stage where clients are on waiting lists.

Those copywriters asking for higher fees produce results. Over and over and they have more work than they can handle.

They got there by doing in-the-trenches type work. That's why.

Then there are those that write part time and charge lower fees for 'extra money on the side'.

They don't really have much copywriting mileage. Not many clients to attest to their abilities. Their skills need a lot of work. They acknowledge their shortcomings by limiting their clientele to family, friends or charity groups to get the practice. But they try very hard.

Ultimately the choice is yours. And ultimately, you still get what you pay for.

Sammer Hakim is a Dallas-based copywriter serving clients worldwide and helping them with their sales materials. He can be reached at www.marketing-commando.com or drop him an e-mail: sammer@marketing-commando.com
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