Q: I’ve seen copywriter and sales writer used on your site. What’s the difference?

A: I’m a bit of a maverick when it comes to this. Well most people don’t know what a copywriter is. They think it has something to do with law or patents (copyright – notice the spelling). I feel a more accurate way to describe what I do is a sales writer. I write to bring in more sales for your business. A copywriter writes copy. It can be almost anything. I focus strictly on sales materials although I do edit other types of copy.

Q: What kind of industries don't you service?

A: Anything that promotes hate, abuse, racism, pornography, alcohol, gambling, interest, magic/clairvoyance, smoking, cruelty to humans or animals, or any other illegal activity is out of the question. No spam materials either. If there is something I've forgotten here, then that's a no as well. My values come first.

Q: When can I expect to have my finished piece?

A: If I’m not completely booked, then it will vary depending on what I’m writing. Remember, I put in a lot of time doing research before I begin. But as a guide, the longest piece typically is an online sales letter. That usually takes between 2-3 weeks. Again, check with me on my schedule but most jobs I can start within 1-2 weeks. I complete the jobs in the order I receive them..

Q: So, you openly recommend the products and services of other copywriters. Why do you do this? Won't it take away some of your own business?

A: Nobody has a monopoly on knowledge. And nobody knows everything. Copywriting is a diverse field and I specialize in a certain type of copywriting - web content and sales materials. There's plenty of work to go around. I don't hide behind false pretenses. If I can't help you, I'll direct you to those who can.

Q: Why is your site "The Marketing Commando"?

A: That's a title I assigned to my work ethic. Hard working, deliberate and effective. I challenge myself to bring these qualities to every client I work with.

Q: Are there any kind of hidden fees?

A: No.

Q: What are your payment terms?

A: I take half down. Then when I'm done and you're 100% satisfied, you pay the rest. There are very few industries I only accept royalty payments from. So I help you increase sales, you pay me a monthly tip for that – for life. I’ll let you know if your industry is one of them.

Q: How Do I Pronounce Your Name?

A: Like its spelt: 'Hammer' but with an 'S'. Sammer. Not Sam, Summer, Sumo and definitely not Osama.


Q: What's your guarantee?

A: All copywriting work is guaranteed to absolutely thrill you 100% or I'll do a second writing again, free of charge. For the record, I've never done a second writing. Not bragging, but I do pay very close attention to what my clients request.

I guarantee your elation, not specific results like 'you will make $65,000 with my sales letter'. I can't possibly make such claims when I have no control of what you will do with my work and other factors out of my control (i.e.: publication choice, demographics, etc.) I write your materials the way I see they will sell the best.

If you don't agree with it, then I'm not your guy. Nobody knows your business better than you do. And nobody knows my personal business better than I. I let my clients do their stuff, they let me do mine and everyone's happy.

Yellow Pages Advertising Guarantee

 The guarantee here is absolutely unconditional. Why not the same for copy? Because once you run your Yellow Pages ad, you can’t change it! And I have 100% control of where the ad is going and the target market exposed to it.

With standard pieces, if I write you the best copy and you don't use it, or change it or make it into paper airplanes and play with it, I simply cannot guarantee it like I can for a Yellow Pages ad.

Ok, now to the guarantee…

Use my Yellow Pages Ad Makeover. If you don’t see a huge surge in calls from prospects that looked you up, I will refund every penny you paid, no questions asked and pay you $50! So basically, you get a 365-day guarantee. Run the ad for a year and if it doesn’t kick the living daylights out of your previous ad, then I don't deserve your business. Fair enough? Get Your Yellow Pages Ad Makeover here.